CRM that works harder
STRATEGY · SALESFORCE · MARKETING CLOUD · DATA · AUTOMATION
what
We help organisations get more from CRM — connecting strategy, customer data and technology to create better customer experiences and measurable business outcomes.
Strategy & Transformation
We help organisations understand where CRM can create the greatest value — assessing existing capabilities, defining requirements and creating practical roadmaps that connect customer needs, business objectives and technology.
Salesforce & Marketing Cloud
We design, optimise and deliver Salesforce CRM solutions, with deep experience across Marketing Cloud, Journey Builder, Automation Studio and Salesforce data. From platform reviews and solution design to complex data models and automated customer journeys, we bridge the gap between business requirements and technical delivery.
Data & Personalisation
We turn customer and behavioural data into actionable CRM — building segmentation, personalisation, lifecycle journeys and automation that deliver more relevant customer experiences at scale.
Measurement & Optimisation
We connect CRM activity to customer behaviour and commercial outcomes — defining meaningful measures, improving reporting and using performance data to continually optimise journeys, campaigns and customer experiences.
Expertise
CRM STRATEGY & TRANSFORMATION
SALESFORCE MARKETING CLOUD
JOURNEY DESIGN & AUTOMATION
CUSTOMER DATA & SEGMENTATION
PERSONALISATION & LIFECYCLE MARKETING
BUSINESS ANALYSIS & REQUIREMENTS
CRM MEASUREMENT & OPTIMISATION
why
CRM doesn't need more complexity
It needs people who can connect the dots.
STRATEGY · CUSTOMER EXPERIENCE · DATA · SALESFORCE · MARKETING TECHNOLOGY · DELIVERY
Scream brings those disciplines together — turning business problems into practical CRM solutions and staying close to delivery to make sure they work.
THINK STRATEGICALLY. DELIVER PRACTICALLY.
how
Every CRM challenge is different. The approach shouldn't be.
We start by understanding the problem, establishing what needs to change, then working with your teams to design and deliver the right solution
01 · Understand
We start with the business, not the technology — understanding your objectives, customers, existing CRM capability, data and the problems you're trying to solve.
02 · Define
We turn that understanding into a practical plan — from requirements and process design to solution architecture, platform recommendations and delivery roadmaps.
03 · Deliver
We work alongside your business and technical teams to turn the plan into working CRM — configuring, building and integrating directly, or providing the architecture and direction for wider delivery teams.
04 · optimise
CRM is never really finished. We use customer behaviour, platform performance and commercial outcomes to identify what to optimise and what to do next.
LESS THEORY. MORE WORKING CRM.
work
Experience that connects strategy with delivery.
Selected CRM, Salesforce and customer technology experience across global travel, retail and automotive organisations.
travel & hospitality
Building a global customer data foundation for CRM
Architecting and evolving Salesforce Marketing Cloud and Data 360 to unify customer, booking and behavioural data, support scalable global activation and enable more personalised customer journeys across international markets.
MARKETING CLOUD · DATA 360 · CUSTOMER DATA · SOLUTION ARCHITECTURE · CRM TRANSFORMATION
RETAIL & LOYALTY
Stabilising and scaling enterprise Marketing Cloud
Supporting the stabilisation and optimisation of a large-scale Marketing Cloud platform following migration — delivering complex automated journeys, improving customer segmentation and strengthening campaign operations, QA and measurement.
MARKETING CLOUD · JOURNEY BUILDER · AUTOMATION STUDIO · SEGMENTATION · CAMPAIGN OPTIMISATION
AUTOMOTIVE
Scaling Salesforce CRM across 17 automotive brands
Developing Sales Cloud and Marketing Cloud capabilities across a complex multi-brand environment — creating scalable customer data models, automated lifecycle journeys, SMS integration and campaign operations supporting 40 marketing users across 17 automotive brands.
SALES CLOUD · MARKETING CLOUD · JOURNEY BUILDER · DATA MODELLING · MARKETING AUTOMATION
contact
LET'S MAKE CRM WORK HARDER
Whether you're reviewing an existing Salesforce platform, planning a CRM transformation or need experienced support to get a programme delivered, get in touch.
LONDON · UK · REMOTE
ROB O'CONNOR · CRM & SALESFORCE CONSULTANT
email: roc@scream.london
LinkedIn: https://www.linkedin.com/in/mrrjoconnor/